Chris Lugo's Bloggy Blog » NCAA Tournament http://chrislugo.com Pittsburgh Small Business and Community Wed, 08 Feb 2012 01:35:48 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 MARCH MADNESS!!! http://chrislugo.com/march-madness/ http://chrislugo.com/march-madness/#comments Fri, 20 Mar 2009 03:44:27 +0000 Chris Lugo http://chrislugo.com/?p=274 Chris Lugo - March Madness Blog PostDay 1 of March Madness is approaching an end.  How are your brackets shaping up?  I’ve been lucky enough to only get one pick wrong so far (I incorrectly had Minnesota over Texas), but it’s a LONG Tournament.

I am personally participating in about four brackets.  As I looked across those pools, I found something interesting:

The nonathletic, seemingly uninterested have joined the March Madness en mass!

Why would the moms, geeks and anti-sport fiends join a NCAA Bracket – and why would they get so emotionally involved in the success of his or her picks?

I believe it’s the intense spirit of competition, the fun, and the chance that this College B-Ball layperson will STOMP a devoted sports nut!

The NCAA, CBS Sports (check out March Madness on Demand), ESPN and a handful of other organizations do an EXCELLENT job of marketing and pushing March Madness, but they also package the NCAA Tournament in such a way that’s inclusive to anyone and everyone.

Question is:

Are you being inclusive of those potential clients outside your target
(or obvious) market?
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